Challenge : V-Align Technologies is a distinguished Zoho Premium Partner with 14 years of extensive industry experience. With a strong presence in 13 different countries, we exist to align technology, processes, and cross-functional teams, enabling them to bring about breakthrough digital transformation for our customers.
Approach : At Mellow Designs, we took a strategic design approach to solve these problems. We did a deep dive into the subject and started designing an identity system that would resonate. Alongside this, we crafted a narrative around clean water restoration for a better future that could be translated across print and digital touchpoints. The product itself served as inspiration for the logo design, with a Floating Garden icon forming the logo mark. The font choice was kept confident and approachable to establish expertise and inspire trust. We also did UX exercises to help sort out the vast information and condense it into an easily digestible information flow.
